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In addition to non-count nouns and unchanging nouns, there are several different types of irregular plurals which follow a pattern in the English language.

bacterium = bacteri a

medium = medi a

curriculum = curicul a

Certain words do not add a letter to the end, but instead change the word itself. These words simply need to be memorized. Some examples include:

The best way to learn and understand irregular plurals is to practice speaking the English language, to read a great deal, to pay attention to words and phrases that you see and hear and to assemble a list of words with irregular plurals so you can begin to understand how to make each noun plural correctly.

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"Irregular Plurals." YourDictionary, n.d. Web. 29 June 2018. <http://grammar.yourdictionary.com/grammar-rules-and-tips/irregular-plurals.html>.

APA Style

Irregular Plurals. (n.d.). Retrieved June 29th, 2018, from http://grammar.yourdictionary.com/grammar-rules-and-tips/irregular-plurals.html

Irregular Plurals

By YourDictionary

The vast majority of nouns in the English language are made plural by adding an "s" or "es" to the end of the word. For example, book, apple, house, table, door, cat, bush, boss are just some of the millions of words that become plural with the simple addition of an "s" or "es" (books, apples, houses, tables, doors, cats, bushes, bosses). However, certain nouns have irregular plurals which do not behave in this standard way and, even though most irregular plurals follow a pattern, there are always exceptions to watch out for.

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En Español

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Bienvenidos a la página web de LatinoJustice PRLDEF. LatinoJustice PRLDEF es la principal organización que promueve los derechos civiles de los Latinos en los Estados Unidos.

LatinoJustice PRLDEF lucha para una sociedad más equitativa. Nuestra organización utiliza la ley, en conjunto con la abogacía y la educación, para promover los derechos de los Latinos, con el objetivo de que consigan éxito en sus estudios y en el trabajo, realicen sus sueños, y puedan sostener sus familias y sus comunidades.

Desde el año 1972, cuando tres jóvenes abogados crearon el Fondo Puertorriqueño para la Defensa Legal y la Educación (PRLDEF según sus siglas en inglés), nuestros abogados han litigado numerosos casos impactantes que han mejorado las posibilidades para los Latinos en los Estados Unidos

También trabajamos para impulsar el desarrollo de oportunidades para que los Latinos sean integrantes y líderes en la sociedad norteamericana. Numerosas organizaciones han elogiado los esfuerzos de LatinoJustice PRLDEF por crear más diversidad dentro de la profesión legal. LatinoJustice PRLDEF ofrece numerosos programas para Latinos/as que aspiran a ser abogados. Desde cursos preparativos para el examen LSAT, hasta prácticas en bufetes multinacionales, estos ofrecimientos son parte de nuestra misión de cultivar una nueva generación de líderes Latinos.

Ya hay miles de abogados Latinos que le agradecen a LatinoJustice PRLDEF por haberles ayudado a realizar sus sueños de llegar a ser abogado. Entre estos miles, existen numerosos líderes políticos y empresariales, teniente-alcaldes de la ciudad de New York, jueces, abogados corporativos y socios de los principales bufetes de abogados del país.

En 2008, el Fondo Puertorriqueño para la Defensa Legal y la Educación cambió a ser llamado LatinoJustice PRLDEF. Este nuevo nombre refleja la creciente diversidad de la comunidad Latina que representamos. Hoy día, LatinoJustice PRLDEF trabaja con personas que representan más de 20 nacionalidades y orígenes étnicos de toda América Latina.

Ayúdenos a luchar por los derechos civiles de los Latinos en los Estados Unidos.

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The technology behind single-page applications (note that the term is often used incorrectly in the context of simple one-page websites) is hardly a new one. Single-page apps rely heavily on AJAX , which allows for communicating with the back-end servers. It means that it’s possible toload data into an application without a full page refresh.

rely heavily on AJAX

Single-page apps are definitely a thing nowadays: despite their shortcomings they are considered a modern standard. Consequently, there are around for quicker app development.

Chatting in single-page applications

Let’s say, then, that you already have selected a framework for your single-page app, and now it’s time to add a live chat widget .

live chat widget

Not sure if you need one? Read What is Live Chat for an Online Business by Jacob Firuta to see that you do.

LiveChat integrates with the most popular JavaScript frameworks, so you can add it to your application in a matter of minutes.

React (also called React.js or ReactJS) is a JavaScript library for building user interfaces. We have created a React component to easily integrate LiveChat with your single-page app.

Go to LiveChat for React

React Native is a framework for building native cross-platform mobile apps with JavaScript and React.

The LiveChat React Native component is a bit more complex than its React counterpart, but it comes with its own chat UI.

Go to LiveChat for React Native

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AngularJS (that is, any Angular 1.x release) is a client-side JavaScript framework. Therefore, it makes it possible to generate new pages with no interaction with a server.

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Did you know that nearly 75% of people who add something to an online shopping cart abandon the website instead of making the purchase?

Whether it’s a shopping cart, a web form, or some other type of online conversion you are pushing, the fact remains that most people who visit the page will not convert.

So how can we leverage these “abandoners” into more conversions and sales?

The answer is remarketing.

How Remarketing Works

Adwords Remarketing works by tracking when somebody performs a specific action, such as visiting your website. A cookie is placed on their computer that makes note of this activity. When this person goes to other websites, they will then see your image or text ad follow them around the web. This method allows you to heavily target people who have shown some level of interest in your company or product. Once you create the audience in Google Analytics, you can import it to Adwords. Beyond the basic setup and strategy, there are lots of advanced tactics that you can utilizeto make your remarketing campaigns work even better.

Audience Segmentation

(Who do you want to target?)

Page Filtering

The first way to define an audience is to filter all your users by the pages they visit on your website. You can make this relatively broad, like in this image below, selecting anyone who has visited one category of pages. Or you can get more specific by selecting users who visit, for example, page X and not page Y. This is how you would create the “abandoners” audience (users who visited the shopping cart page but didn’t visit the order confirmation page).

Demographic Filtering

One option to fine-tune your remarketing list is with demographic filtering.The basic options are age, gender and language. If you want to get more advanced you can target based on affinity categories. One example would be “movie lovers”. These are people towards the top of the funnel who have shown some sort of affinity for a topic related to your business. Another option is in-market segments, which allows you to validate that your users are actually interested in purchasing your products. These users are towards the end of the sales funnel. It’s important to note that these filters are very specific, and if youdon’t have a lot of traffic to your site, you will see the audience size shrink quickly while applying them.

Technology Filtering

Another option is to filter by technology. This gives you the option to filter by anoperating system, browser, device, screen resolutions, and more. There is also an option to filter all mobile devices, including tablets.

Behavior Filtering

Yet another option is to filter by behavior. What this means is the number of sessions a user has had on your website. You can also look at days since last session, transactions and session duration.

Combinations (Sequence, Conditional)

This is where things start to get advanced. You can get as hyper-specific as you wantby building an audience with sequence or conditional logic. For example, you could target people aged 25-34 who visited your contact us page more than once on a mobile device (including tablets). Once you apply the audience, Google will give you an estimate of the number of users over the past 7 days who fit all of your criteria. If the number is really small, you might be getting too specific. You can see our audience over the last 7 days in the image below is 21.

Limit Settings

(When should you stop targeting them?)

Member Duration

Once you’vedecided who you want to remarket you, the next step is to decide on how long someone stays on this list. The default membership is 30 days, however this will vary based on your business. If your customers take a long time to decide whether or not to purchase, you may want to increase it. If you’re worried about people getting annoyed by seeing your ads everywhere, you may want to decrease it.

Frequency Capping

Another configuration setting, frequency capping allows you to set a limit, or cap, to the number of ads one particular person will see over their membership on your list. This can also help you avoid the problem of people seeing your ads too often.

More Advanced Tactics

(How else can we increase conversions with remarketing?)

RLSA

Remarketing Lists for Search Ads allows you to perform the same remarketing tactics, but instead of showing up on the display network, these text ads show up in search results. Here are a few advanced tactics specifically for RLSA:

The one caveat with RLSA is that you need the audience to reach 1,000 members before remarketing ads will run on the search network. Depending on how much traffic your website gets, this could take anywhere from a few days to a few months to build. Watch a 2-minute video to get a better understanding on RLSA.

Source Remarketing

This advanced tactic allows you to build remarketing audiences based on the traffic source that they initiallycame to you from. One great example is building a list of traffic that comes from Linkedin. Typically, Linkedin traffic is very high value and normally costly to advertise on. But with source remarketing, we can get ads in front of these people at a much lower cost!

Customer Match

One last strategy is to build customer matchaudiences and remarket to them. This audience is actually built in Adwords under shared library>audiences. You build the audience by uploading a CSV file of all of your customers’ email addresses. You can then set a membership duration, which should typically be longer since you aren’t as likely to bother people who are your customers.

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